July 10, 2023

Purdue University ascends to the top 10 of the Global University Visibility rankings

Ranked as one of the 10 most recognized institutions in the world, Purdue University places No. 3 among U.S. public universities in the annual GUV rankings

WASHINGTON, D.C. – Purdue University has once again attained international acclaim, earning a top-10 spot among the most prominent and recognized universities worldwide in the Global University Visibility (GUV) rankings.

In the rankings, conducted by the Washington, D.C.-based firm American Caldwell, Purdue is the only university from the state of Indiana to make the list, coming in at No. 3 among U.S. public universities and No. 10 globally, and ahead of institutions such as the University of Cambridge, Yale University and UCLA. The rankings track the annual visibility of each university through a variety of metrics to compile an overall score, providing a comprehensive measure of a university's prominence within a 12-month period. One hundred universities were listed.

“This latest affirmation of Purdue’s renowned reputation worldwide should not come as a surprise to anyone,” said Purdue President Mung Chiang. “It is exciting for Purdue to be recognized for excellence at scale, as we continue to strive to be the most consequential public university in creating, disseminating and deploying knowledge in areas making the most significant difference in society.”

Additional Information

The top-10 GUV rankings placement is the latest among the multitude of national and global recognitions Purdue University has compiled in recent months. Last week, Purdue earned a top-10 among U.S. public universities in QS (Quacquarelli Symonds) world rankings. Purdue also was ranked in the top 10 public institutions in the 2022 Wall Street Journal/Times Higher Education rankings. As a top-10 Most Innovative school nationally for five years running (U.S. News & World Report) and a top-four in patents received in the U.S., numerous Purdue academic programs – including two colleges – consistently rank among the nation’s best. Purdue has also been selected in both the last two years by Fast Company magazine as a Brand That Matters, and made Fast Company’s list of the world’s most innovative companies (No. 16 – ahead of the likes of NASA and the Walt Disney Co. – and the only university listed).

In a new year with a new leader in President Chiang, Purdue has continued to collect significant accolades while also riding the momentum of the Daniels decade under former President Mitchell E. Daniels, Jr.  Under Daniels, the university transformed higher education’s landscape and demonstrated the vital role universities can play in fostering economic development and success at the local, state, national and global level.

“First, our global visibility no doubt benefited greatly from President Emeritus Mitch Daniels’ leadership during the last decade. From there, with a terrific product, we work to enchant audiences with amazing stories about real people at Purdue University persistently pursuing and delivering practical solutions to today’s toughest challenges,” said Ethan Braden, executive vice president and chief marketing and communications officer at Purdue University. “Our marketing and communications team and community are excellent and expert at telling the stories that speak to the heart of Purdue's brand, helping Purdue earn this distinguished placement in the GUV rankings.”

The Global University Visibility (GUV) ranking provide a new perspective, acknowledging that public visibility is intrinsically linked to the prestige and prominence of a university, a connection previously unaddressed by traditional metrics. The GUV ranking incorporates six key indicators, including the frequency and quality of universities' media appearances, the online footprint, social media following, public interest level, web citations, and website visitors. By placing emphasis on these factors, the GUV ranking aspires to offer a more comprehensive evaluation of a university's global visibility. Purdue University earned strong marks in all categories, including nearly 15 million visits to Purdue.edu – the seventh most website visitors of any university – leading to its impressive placement among the world’s most recognized institutions.

About Purdue University

Purdue University is a public research institution with excellence at scale. Ranked among top 10 public universities (Times Higher Education/Wall Street Journal and QS), with two colleges in the top 4 in the United States (U.S. News & World Report), Purdue discovers and disseminates knowledge with a quality and at a scale second to none. More than 105,000 students study at Purdue across modalities and locations, with 50,000 in person on the West Lafayette campus. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 12 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap, including its first comprehensive urban campus in Indianapolis, the new Mitchell E. Daniels, Jr. School of Business, and Purdue Innovates, at https://stories.purdue.edu.

About American Caldwell

American Caldwell is a leading international higher ed marketing and research firm based in Washington DC, with offices in Education City, Qatar. American Caldwell specializes in helping universities improve their brand visibility across the globe. 

Writer/Media contact: Derek Schultz, dcschultz@purdue.edu

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

© 2015-23 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by Office of Strategic Communications

Trouble with this page? Disability-related accessibility issue? Please contact News Service at purduenews@purdue.edu.